Finding that Perfect Client

Finding that perfect client ...

When you are marketing your business, the key to moving forward successfully is clarity … clarity in knowing:

• Who you serve best
• What you do best
• How you will find that perfect client, and
• Are you are willing to change direction to meet a market need

Honestly evaluate your company in light of these four areas so you can identify the right clients for your business and deliver outstanding results to them. So dig in and be honest with yourself …

1. Who do you serve best? Size of company, business sector, budget, goals and work style. These all factor in. Figure this out and go after those companies – it should be a natural fit – don’t try to force-fit, you will regret it every time.

2. What do you do best? Other companies do what you do, so analyze your key strengths and make those loud and clear in the marketplace. Do you provide Zappos-like customer service? Are you an extremely creative team? Do you get projects done quickly and on budget? Do you have more experience, knowledge or access to unique resources? Ask your clients — they will tell you where you excel and where you can improve. Build on your strengths and work on your weaknesses … with zeal.

3. How do you find that perfect client? Often through client referrals, friends and collaborators you enjoy working with. Ask, market and be authenticate in communicating how you work and again, know what you do well. Network with potential clients in ways that are natural and comfortable for you. Invest in new and traditional media to build relationships that can translate into business. Be out there and be bold.

4. Are you wiling to change direction to meet a market need? In your search for the perfect client, what will you do if you run across a new niche that you can address with your core strengths? Will you go after it? Decide upfront. If you go for it, don’t be discouraged if you spend some time and energy that doesn’t result in immediate business. You are planting seeds and patience is required for growth. Marketing is more art than science and you learn a little more with each marketing initiative and with each new client.

Have you figured out your ‘perfect client’ and how to reach them?

Advertisement